About

Who We Are
Trend Group is a strategic research and foresight consultancy that helps B2B2C brands, corporations, and institutions stay profitable, future-ready, and data-informed.

What We Do
We conduct scientific quantitative and qualitative research, combining methodological rigor with deep sectoral insight. Our goal is to deliver accurate, actionable, and future-aligned intelligence.

Our Key Expertise

Market & Audience Definition
We map business opportunities, target segments (by demography, geography, lifestyle), market size, buyer profiles, and communication strategies.
Trend Analysis & Future Scenarios
From mega to micro, we embed trends into production, distribution, pricing, and marketing strategies — empowering our clients to anticipate change and lead it.
Marketing Mix Modeling
We analyze growth sources, market share, pricing, shelf presence, and brand relations to optimize performance.
Strategic Content & Thought Leadership
We produce insight-driven content and thought pieces for brands aiming to lead with relevance and clarity.

Methodologies

Qualitative: Focus groups, 1-to-1 interviews, ethnography, semiology
Quantitative: CATI, CAPI, online/offline surveys, diaries
Advanced: Panel building, census tracking, behavioural analytics

Trusted By

Nike, Unilever, Eczacıbaşı, Ulker, Coca-Cola, 3M, TBWA, Akbank, Vodafone, Kuru Kahveci Mehmet Efendi, Letven Capital and more

Nurhan Turan Keeler

Founder & Researcher, Strategic Foresight Consultant

My work is making the future more predictable through statistical data and mega, macro, micro trend analysis.

For over 20 years I've worked in market research, consumer behaviour, industry analysis, and trend forecasting.

I combine statistical rigour with intuitive reading of the present to build future scenarios. Developed research methodologies at Nielsen, Coca-Cola, and Trend Group. Led a 120-person team at GfK Turkey.

I've designed research models and business plans for global corporations, SMEs, and international organisations including ITC, the EU, and the UN.Today I work with companies and institutions to:

→ Conduct market research (quantitative, qualitative, panels)
→ Read, interpret, and translate mega, macro, and micro trends into strategy and business plans
→ Build future scenarios, simulations and decision-support models

Expertise Highlights:

Trend Analysis & Future Scenarios (mega → micro)
B2B2C Research & Consumer Behaviour
SME Development & Entrepreneurship Capacity Building
Innovation Strategy
Business Model Development & Investment Planning, Feasibility
Value Chain Design & Creative Economy
Sustainable Development Projects (EU, UN, ITC)

I also work with development agencies and NGOs supporting rural entrepreneurship, local industries, and sustainable economic impact.

Writing, broadcasting, and lecturing are also part of the work: I'm the author of "Mega Macro Micro Trends – Amor Fati" and "Lüksgen".

I've written columns for Capital, ZIP, and Turkishtime, hosted 500 programmes on Açık Radyo, and taught at Koç and Istanbul Bilgi Universities.

We can spot the early signals in your sector together.
We can connect research findings to how you make decisions.
You can feel more prepared for what's coming

Team

Our core team includes researchers, statisticians, and field professionals — allowing us to conduct end-to-end projects with precision and agility.

For creative and design-oriented projects, we work with a curated circle of collaborators: architects, graphic artists, painters, fashion designers, ceramicists, photographers, and industrial/digital designers.

This interdisciplinary network allows us to bridge data with aesthetics, and strategy with story.