About

Who We Are
Trend Group is a strategic research and foresight consultancy that helps B2B2C brands, corporations, and institutions stay profitable, future-ready, and data-informed.

What We Do
We conduct scientific quantitative and qualitative research, combining methodological rigor with deep sectoral insight. Our goal is to deliver accurate, actionable, and future-aligned intelligence.

Our Key Expertise

Market & Audience Definition
We map business opportunities, target segments (by demography, geography, lifestyle), market size, buyer profiles, and communication strategies.
Trend Analysis & Future Scenarios
From mega to micro, we embed trends into production, distribution, pricing, and marketing strategies — empowering our clients to anticipate change and lead it.
Marketing Mix Modeling
We analyze growth sources, market share, pricing, shelf presence, and brand relations to optimize performance.
Strategic Content & Thought Leadership
We produce insight-driven content and thought pieces for brands aiming to lead with relevance and clarity.

Methodologies

Qualitative: Focus groups, 1-to-1 interviews, ethnography, semiology
Quantitative: CATI, CAPI, online/offline surveys, diaries
Advanced: Panel building, census tracking, behavioural analytics

Trusted By

Nike, Unilever, Eczacıbaşı, Ulker, Coca-Cola, 3M, TBWA, Akbank, Vodafone, Kuru Kahveci Mehmet Efendi, Letven Capital and more

Nurhan Turan Keeler

Founder & Strategic Foresight Consultant

With 25+ years of experience, Nurhan has worked across private sector, public institutions, and international organizations in both developing and OECD countries. Her multidisciplinary background blends research, strategy, and creative development.

Expertise Highlights:

-B2B2C Research – Ethnography, semiotics, market assessments

-SME Development & Entrepreneurship – Capacity building, diagnostics, competitiveness

-Post-Crisis Recovery & Resilience – Local economic initiatives, Syria-related programs

-Foresight & Innovation – Trend analysis, product & content development

-Business & Investment Planning – Corporate strategy, business models

-Policy & Evaluation – M&E systems, impact evaluations, policy recommendations

-Value Chain Design – Cluster development, industrial commons

-Creative Economy – Coaching and modeling for artists and cultural entrepreneurs

-Youth & Women Empowerment – Self-actualization programs and mentoring

-Executive Business Coaching – For leaders, founders, and impact-driven professionals

Nurhan brings together insight, intuition, and implementation — crafting solutions that are rooted in systems thinking, collective memory, and planetary sensitivity.

Team

Our core team includes researchers, statisticians, and field professionals — allowing us to conduct end-to-end projects with precision and agility.

For creative and design-oriented projects, we work with a curated circle of collaborators: architects, graphic artists, painters, fashion designers, ceramicists, photographers, and industrial/digital designers.

This interdisciplinary network allows us to bridge data with aesthetics, and strategy with story.