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SERVICES

We help B2B and B2C companies stay ahead by combining insight, creativity, and strategic modeling. Our services include:

 

a) Proactive Market Research
We design and conduct surveys in an innovative and responsive way — delivering insights that are timely, relevant, and actionable.

 

b) Trend-Driven Business Modeling
We track and analyze emerging trends, transforming them into business model components, growth opportunities, and innovation pathways.

 

c) Strategic Content & Product Development
We create concepts, content, and products aligned with both current and future customer needs — helping our clients generate long-term value for their end users.

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B2B2C Research

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We conduct both qualitative and quantitative research with strong experience in:

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  • Brand development & positioning

  • Strategy design & project management

  • Product launch & relaunch

  • Need-based segmentation

  • Market modeling, intelligence, and simulations

  • Capacity building and insight-driven growth

 

We use a full range of methodologies: focus groups, in-depth interviews, ethnography, CATI, CAPI, diaries, and panels — tailored to both B2B and B2C audiences.

Strategic Consultancy

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We offer consultancy to private sector actors and global institutions across:

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  • SME capacity development & entrepreneurship

  • Investment planning & business modeling

  • Policy design, M&E, and evaluations

  • Post-crisis local economic recovery

  • Value chain mapping, strategy canvas, cluster and EERC models

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With projects in both OECD and developing countries, we bring a global perspective with local grounding.

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Roadmapping & Decision Support

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We support our clients in making long-term strategic decisions by developing short, medium, and long-term roadmaps — based on insight, foresight and context awareness.

Trend Analysis &Foresight-Driven Innovation
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We analyze mega, macro, and micro trends in Türkiye and globally, combining scientific research with scenario planning.
Through multidisciplinary approaches, we transform trend data into strategic insights and forward-looking ideas.

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We generate products, concepts and content rooted in cultural signals and subliminal perception — helping brands align with future needs before they emerge.

 

We follow the trends both in Turkey and around the world employing scientific researches and with a multidisciplinary approach; we generate future scenarios. 

 

Using research findings and creative thinking, we generate ideas and products out of the depths of subliminal conception.

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